Parts Town Unlimited — Account Dossier

Why This Company

Fit:

• $2.5B PE-backed distribution platform (Berkshire Partners, Leonard Green, Roark Capital) with 28+ acquisitions across 46 brands, 147 locations, 5,500 employees — and zero procurement infrastructure. No CPO, no procurement software, only tactical purchasing specialists at $23-31/hr. The CFO is the de facto procurement authority. (Parts Town record year 2024; Glassdoor salary data)

Pain:

• Fragmented spend across 46 brands with zero visibility: Each of the 28+ acquisitions brought its own vendor base, contracts, and purchasing processes. Divisions operate semi-independently with no centralized procurement function spanning them. Conservatively $200M+ in indirect spend with an estimated $16M+ annual savings leakage. (Summit Partners; Parts Town record year)
• Active tariff exposure: Up to 50% tariffs on commercial kitchen equipment metals and components, plus significant China tariffs on OEM parts sourcing. An Import Compliance & Freight Logistics Manager is being hired to address this operationally. HVAC segment grew 55% YoY with 89 new manufacturer partnerships added in 2024 — all without procurement infrastructure to manage vendor onboarding, contracts, or spend. (Aldevra tariff report; Parts Town jobs; Parts Town record year)

Timing:

• New CFO Glenn Chamberlin (started July 2025) is transitioning to sole authority as outgoing CFO Lori Sherwood retires spring 2026 — this window is actively open right now (Feb-April 2026). He's past orientation, building his transformation agenda, but hasn't committed budget to solutions. Six new C-suite leaders in 12 months + Town Shares equity program covering all 5,500 employees signal PE exit preparation with EBITDA optimization pressure. (Parts Town leadership announcement; BusinessWire, March 2025)

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Decision Makers

Glenn Chamberlin — Chief Financial Officer

Primary Decision Maker

• LinkedIn: linkedin.com/in/glenn-chamberlin-0797a113
• Email: glennchamberlin@partstown.com (inferred from verified firstnamelastname@partstown.com pattern per PRWeb, Feb 2025; confirmed by ZoomInfo showing "g"@partstown.com — ZoomInfo)
• Cares about:
  • Finance transformation at acquisitive PE-backed distributors — at BradyPLUS ($5B, Warburg Pincus), he was EVP Finance through the merger of BradyIFS and Envoy Solutions into a 180-location platform where procurement was digitized to 65% digital ordering with spend analytics dashboards (PR Newswire, Jan 2024; PortersFiveForce.com)
  • EBITDA optimization under PE exit pressure — Town Shares equity program covering all 5,500 employees is a classic pre-liquidity signal (BusinessWire, March 2025)
• Why they matter: Holds budget authority for procurement tools at a company with no CPO. Has firsthand experience with procurement digitization at a structurally identical company (BradyPLUS — PE-backed, acquisitive, distribution) and actively chose Parts Town to take on this transformation.

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Chris Dacey — Chief Strategy and Operations Officer

Champion

• LinkedIn: linkedin.com/in/chris-dacey-1b74801
• Email: chrisdacey@partstown.com (inferred from verified pattern)
• Cares about:
  • Innovation and operational excellence — stated directly: looks forward to "continuing to put innovation and operational excellence at the forefront to create clear value" (Parts Town record year, Feb 2025)
  • PE value creation — 13-year Operating Partner at Berkshire Partners (Parts Town's lead PE sponsor since 2016); career built on maximizing portfolio company operational efficiency (Parts Town CSOO announcement; Bloomberg)
• Why they matter: Owns strategy, operations, IT, and PMO — the four functions procurement transformation touches. Procurement automation for a company with $200M+ estimated indirect spend and no management infrastructure is a textbook PE value creation play, and Dacey has spent 13 years evaluating exactly these opportunities at Berkshire Partners.

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Lisa Backlin — Group Vice President, Supply Chain

Influencer / Operational Champion

• LinkedIn: linkedin.com/in/lisa-wodis-backlin-933bb04
• Email: lisabacklin@partstown.com (inferred from verified pattern)
• Cares about:
  • Unified cross-division strategy — supports multiple divisions with unique customer needs, developing strategies that unite them while focusing on rising-tide initiatives that benefit the entire enterprise (Supply Chain 24/7, 2025)
  • Enterprise procurement maturity — spent years at Grainger, which runs SAP Ariba-based procurement with integrated inventory data, electronic document processing, and advanced eProcurement capabilities including budget controls, approval workflows, and spend compliance tools. Previously VP Supply Chain Direct Fulfillment at Home Depot. (SAP customer story, Dec 2024; Parts Town press release, Sep 2024)
• Why they matter: Closest executive to procurement operations with multi-division scope. Her Grainger/Home Depot background means she knows what mature procurement infrastructure looks like and can see the gap at Parts Town immediately. Strongest alternative entry point if the CFO path is congested. Note: her Grainger experience with SAP Ariba means she may default to enterprise-tier expectations — Simfoni's "enterprise-grade at mid-market pricing" positioning is the critical counter-frame.

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Jamie Head — Chief Information Officer

Technical Evaluator

• LinkedIn: linkedin.com/in/headjam
• Email: jamiehead@partstown.com (inferred from verified pattern)
• Cares about:
  • AI with measurable business value — launched PartPredictor (AI parts identification) and HVAC Data Plate Scanner; emphasizes clear AI goals and continuous measurement (Digital Commerce 360, March 2025; LinkedIn)
  • Building modern data infrastructure — overseeing GCP/BigQuery stack buildout with 7+ open technology roles including VP of IT at $230K-$343K and Principal Data & Semantic Architect (Parts Town jobs)
• Why they matter: Owns the technology architecture Simfoni would integrate with. Parts Town runs GCP/BigQuery (not Snowflake) — standard SaaS/PaaS deployment applies. He's building the analytics stack with zero procurement analytics layer — a visible gap. His bias toward action and fast, measurable results (at Ocean Spray: "if we are not making mistakes, we are not pushing ourselves hard enough") aligns with Simfoni's 4-6 week time-to-visibility. (Heller Search, 2019)

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Bill Geary — Chief Executive Officer

Executive Sponsor

• LinkedIn: linkedin.com/in/bill-geary-9550a312b
• Email: billgeary@partstown.com (inferred from verified pattern)
• Cares about:
  • Growth and global expansion — "expanding global reach while ensuring continued above-market growth," projecting $2.8B revenue for 2025 (Parts Town press release, July 2025; MDM, 2025)
  • Distribution operations at scale — ran Wesco's ~$6B Communications & Security Solutions division across 55+ countries with 3,000+ employees (Wesco Investor Day)
• Why they matter: Ultimate authority but unlikely primary decision maker for procurement tools. Relevant as executive sponsor if the deal escalates. His Wesco background means he understands distribution operational efficiency at scale.

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Entry Strategy

Recommended Entry Point: Glenn Chamberlin

Chamberlin is the Simfoni buyer persona in its purest form. At BradyPLUS, he was EVP Finance at a $5B PE-backed distributor that digitized procurement to 65% digital ordering with spend analytics dashboards — and he oversaw finance through the merger of two $2.5B distributors into a single 180-location platform (PR Newswire, Jan 2024; PortersFiveForce.com). He left BradyPLUS one month before its merger with Imperial Dade to create a $10B+ distributor (MDM, Aug 2025) — choosing Parts Town's transformation opportunity instead (MDM, July 2025). He now faces the identical challenge — 28+ acquisitions, 46 brands, zero procurement visibility — but with full CFO authority imminent as Sherwood retires spring 2026 (Parts Town leadership announcement). The PAYS model's zero-upfront-cost structure eliminates budget objections for a new CFO in his first budget cycle. A 4-6 week Simfoni deployment delivers results within his first quarter as sole CFO.

Potential Champion: Chris Dacey

Dacey's 13-year career as Berkshire Partners Operating Partner was spent evaluating the exact type of operational improvement that procurement automation represents (Parts Town CSOO announcement). He owns strategy, operations, IT, and PMO. A procurement initiative for a company with $200M+ in unmanaged indirect spend frames naturally as EBITDA improvement — the language Berkshire, Leonard Green, and Roark want to hear. He can champion internally because this is the PE value creation playbook he has run for over a decade.

Note: No warm introduction path exists. This is a cold outreach situation. The only identified event-based vector is the FEDA Annual Executive Leadership Conference — Parts Town presented at the 2025 conference in Scottsdale and is likely to attend the 2026 conference (September 15-18, Park City, Utah) (FEDA 2025 updates; FEDA 2026).

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Key Context

• Greenfield opportunity: Parts Town has no procurement vendor — no Coupa, SAP Ariba, GEP, Jaggaer, or any other platform detected across job postings, press, or technology partnerships. The competition is spreadsheets and manual processes. Zero switching barriers. (Parts Town job postings search, Feb 2026)
• PE exit signals are live: Town Shares equity program for all 5,500 employees (March 2025), Berkshire Partners Fund XI ($7.8B, final close 2024) suggesting investment cycle maturity, six new C-suite leaders in 12 months, and layoffs with efficiency squeeze — all point to pre-exit EBITDA optimization. (BusinessWire, March 2025; Parts Town leadership announcements; Glassdoor reviews)
• Competitive threat from Marcone: North America's largest residential appliance/HVAC/plumbing parts supplier recently entered commercial kitchen parts distribution — a direct challenge to Parts Town's core market, increasing urgency for cost optimization and operational efficiency. (FES Magazine)

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Quick Reference

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