Roskam Foods — Account Dossier

Why This Company

Fit:

• $750M PE-backed (e2p) FDA-regulated food contract manufacturer. No CPO, no standalone procurement platform. 8 facilities across US and Canada, 5 product categories, SQF Level 2/3 certified. (LeadIQ; Roskam Capabilities)

Pain:

• 5-person procurement team managing an estimated $300M–$450M in annual spend across three merged entities (Roskam, Organic Milling, Marsan Foods) with no standalone procurement analytics or spend management platform, disparate legacy systems, and manual sourcing processes. Job postings confirm zero dedicated procurement technology. (ZoomInfo; The Org; Indeed)
• Cross-border tariff exposure: Marsan Foods (Toronto) operates under 25–35% US-Canada tariffs, with Canada's packaging steel tariff remission expired January 31, 2026 — escalating cost pressure on both ingredients and packaging moving between US and Canadian facilities. (Food Navigator; Canada.ca)

Timing:

• New CEO (Andre LeBaron, former CFO/CPA/CISA, promoted ~late 2025) combined with an active D365 ERP modernization (announced Sep 2025) restructuring data across all entities — the lowest-cost window to add procurement analytics before "good enough" becomes the default. (Roskam Team; PRNewswire)

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Decision Makers

Andre LeBaron — CEO

Decision Maker

• LinkedIn: linkedin.com/in/andre-lebaron-2b283998/
• Email: andre.lebaron@roskamfoods.com (inferred — RocketReach confirms 100% first.last@ pattern; ZoomInfo shows a***@roskamfoods.com)
• Cares about:
  • Digital infrastructure modernization — his only public statement (Sep 2025): "This partnership marks the beginning of a broader initiative to strengthen Roskam Foods' digital infrastructure in support of its long-term business objectives." (PRNewswire, Sep 2, 2025)
  • Financial systems and cost discipline — CPA + CISA credentials; career built on implementing financial systems and driving measurable savings ($4M at Perrigo, $32M incremental revenue through 3 acquisitions at Ranir). (The Org; Crain's Grand Rapids)
• Why they matter: As a CFO-turned-CEO at a company with no CPO, LeBaron is the ultimate decision maker for procurement technology — his career pattern of building functions from scratch and implementing strategic IT plans makes him the textbook buyer persona.

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Jeff Lendzion — COO

Operational Sponsor

• LinkedIn: https://www.linkedin.com/in/jefflendzion/
• Email: jeff.lendzion@roskamfoods.com (inferred — same pattern)
• Cares about:
  • Supply chain cost reduction — stated in a Crain's Grand Rapids interview: "…we have to keep relevant and costs low. We're always looking to drive down our costs to support our growth…" Career-long pattern confirmed by his current role. (Crain's Grand Rapids, 2017)
  • Operational scaling under PE ownership — three promotions in under 12 months (VP Supply Chain → SVP → COO) during active transformation across 8 facilities in 3 countries. (ZoomInfo; LinkedIn)
• Why they matter: As COO, Lendzion owns the operations that procurement supports — Jessica Lamp's team reports up through him. His endorsement gives procurement technology operational legitimacy, and three rapid promotions signal he has LeBaron's and e2p's full confidence.

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Maria Zambrano Curtis — SVP Manufacturing

Operational Influencer

• LinkedIn: https://www.linkedin.com/in/maria-zambrano-curtis-6353908
• Email: maria.curtis@roskamfoods.com (inferred — ZoomInfo shows m***@roskamfoods.com)
• Cares about:
  • Multi-facility food manufacturing efficiency — managed 6 food manufacturing facilities at Meijer before joining Roskam. (RocketReach)
• Why they matter: As SVP Manufacturing sitting between COO Lendzion and Director Lamp, she owns the manufacturing floor where procurement inputs — ingredient availability, packaging supply, MRO — directly impact production continuity.

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Jessica Lamp — Director of Strategic Procurement

Champion / Recommended Entry Point

• LinkedIn: https://www.linkedin.com/in/jessica-lamp-329a031a
• Email: jessica.lamp@roskamfoods.com (inferred — ZoomInfo shows j***@roskamfoods.com)
• Cares about:
  • Procurement capability building — active certification cadence: KARRASS Effective Negotiating I & II (Dec 2024), ASCM Supply Chain Procurement Certificate (Sep 2023), APICS CPIM (Jul 2020), Penn State Strategic Procurement & Purchasing (2016). (LinkedIn)
  • Team development — led procurement team volunteer day at Hartford Nationals Archery Competition for adaptive sports (Aug 2025); reshared Roskam RISE performance system training content (Feb 2025). (LinkedIn)
• Why they matter: She lives the daily pain — 14+ years at Roskam, leading procurement across three merged entities with no technology. Her active investment in certifications signals she is building a more sophisticated function, making her the most likely internal evaluator and champion.

Connection Vectors:

• ISM World 2026 (April 26–28, Denver): Simfoni is exhibiting. Lamp holds ASCM and CPIM certifications and is based near ISM Greater Grand Rapids chapter — professional ecosystem overlap. (Simfoni ISM World 2026; LinkedIn; ISM GGR)

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Bob Burchfield — VP Technology, e2p

Technical Evaluator / PE-Level Influencer

• LinkedIn: https://www.linkedin.com/in/bob-burchfield-a185363/
• Email: bob.burchfield@e2pcapital.com (inferred — RocketReach confirms 97.1% first.last@ pattern)
• Cares about:
  • ERP modernization across the PE portfolio — provides direct IT services to e2p portfolio companies with compensation split between portfolio companies and e2p. Roskam's D365 implementation is the flagship initiative he likely oversees. (e2p Team; Alithya PR)
  • IT scaling in food manufacturing — 14 years as CIO at Hearthside Food Solutions, championing SAP implementation from $145M startup through growth to $4B across multiple acquisitions. (e2p Team; Food Processing)
• Why they matter: Technology gatekeeper for Roskam and the entire e2p portfolio (11 active companies) — any technology investment likely requires his evaluation, and a successful Simfoni deployment at Roskam could be rolled portfolio-wide under his oversight.

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Erik Kahler — Partner, e2p (Board Member)

PE Decision Maker

• LinkedIn: linkedin.com/in/erik-kahler/
• Email: erik.kahler@e2pcapital.com (inferred — same pattern)
• Cares about:
  • Sustainable long-term growth — March 2025 interview: "We strategically avoid short-lived fads, focusing instead on sustainable, long-term growth areas." (Kinetic12, Mar 2025)
  • Strong management and clear competitive advantages — same interview: "Manufacturers aiming to attract private equity investment should focus on clearly articulating their competitive advantages, demonstrating sustainable growth trajectories, and ensuring strong, aligned management teams." (Kinetic12, Mar 2025)
• Why they matter: Board member at Roskam with visibility over strategic investments and portfolio-wide influence — his 20+ M&A transactions at TreeHouse Foods over 15 years mean he evaluates ROI rigorously. (e2p Team; Mergr)

Connection Vectors:

• PEI Operating Partners Forum: Simfoni actively sponsors and exhibits at PEI events; e2p's profile (food-focused PE, portfolio-wide operational improvements) matches Simfoni's PE targeting. (Simfoni PEI 2023; PRWeb)

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Entry Strategy

Recommended Entry Point: Jessica Lamp

Lamp is the most accessible contact (active LinkedIn, confirmed current) and the person who feels procurement pain every day (LinkedIn). She runs the procurement function with no technology across three merged entities. Her active certification investments — KARRASS negotiation (Dec 2024), ASCM procurement (Sep 2023), promotion to "Strategic" Procurement Director (Sep 2023) — signal she is actively building capability and is receptive to better tools (LinkedIn). As a 14+ year Roskam veteran, she has the institutional credibility to champion a new vendor upward through Lendzion to LeBaron.

Potential Champion: Jessica Lamp

Same reasoning. Her continuous professional development pattern and deliberate shift from tactical to strategic procurement leadership indicate she is building the function that Simfoni's platform enables.

Critical Internal Dynamic: Jeff Lendzion (COO), Bob Burchfield (e2p VP Technology), and Rich Scalise (e2p Partner) share 10–20+ year relationships forged at Hearthside Food Solutions — Lendzion and Burchfield overlapped for 13 years as VP Supply Chain and CIO (LinkedIn; e2p Team). Scalise founded Hearthside and recruited both (e2p Team). Internal advocacy at Roskam has a direct, trust-based path to e2p's technology and investment leadership. Any Roskam-level technology conversation will route through this network.

Note: No warm introduction path exists between Simfoni's sales team and any Roskam/e2p contact. All connection vectors are event-based or professional association overlaps. The nearest actionable opportunity is ISM World 2026 (April 26–28, Denver), where Simfoni is exhibiting (Simfoni ISM World 2026).

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Key Context

• D365 is complementary, not competitive: The D365 ERP handles transactional procurement (POs, vendor management) but lacks spend analytics depth, tail spend automation, and category intelligence. Simfoni layers on top — and the ongoing data restructuring creates the lowest-friction integration moment. (Alithya PR)
• The PE portfolio opportunity is large and entirely untapped: e2p has 11 active portfolio companies across food and beverage — none have procurement technology. Burchfield provides IT services across the portfolio. A successful Roskam deployment creates a proven reference for portfolio-wide rollout. (e2p Portfolio)
• Simfoni has F&B-specific credibility: Dedicated Food & Beverage industry page with named references — Gate Gourmet (global eSourcing implementation) and ALPLA (178 plants, 46 countries). Initial outreach should lead with food manufacturing experience, not generic procurement positioning. (Simfoni F&B)

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Quick Reference

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